Endorsement and Licensing Deals Completed to Offer Poker-Crazed Consumers a Chance to Learn and Play Anywhere

Saitek Industries Ltd. announced today that they will produce a handheld No Limit Texas Hold'em Poker game. Texas Hold'em is the most popular form of casino poker, made even more popular by the World Series of Poker broadcasts on ESPN, the World Poker Tour, and Celebrity Poker on Bravo Channel. To take advantage of this craze, and in keeping with Saitek's mission statement to offer ever-new and innovative products, Saitek will bring this game to consumers in a computer handheld format. Saitek has had tremendous success with the company's electronic chess line, and will now use this expertise to offer people a chance to learn and play this popular game of poker. No Limit Texas Hold'em is a favorite with both advanced poker players and beginners alike, offering the perfect balance of chance and strategy to attract aficionados of all levels. The game is due out in early 2005 and will be priced around U.S. $50.

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Saitek's handheld version will be No Limit Texas Hold'em which allows for a wide range of betting options while learning to master the game. Texas Hold'em is easy to learn, but difficult to master. Saitek's handheld offers users the opportunity to learn winning game strategy before hitting the popular casino tournaments.

"We have been closely watching the poker craze and especially the popularity of Texas Hold'em," said Saitek USA CEO, Bill McMahon. "Saitek has a strong history for producing winning electronic forms of play, so we decided to get ahead of the pack and move quickly to give the public what they want -- a way to play Texas Hold'em -- anywhere."

McMahon went on to say that he felt Saitek was the best company to manufacture the game and get it out quickly since Saitek is one of the few hardware peripheral companies that owns its own manufacturing warehouses and has the expertise and sales channel to successfully bring small form factor games to the mass market.

ABOUT SAITEK

Founded in 1979, Saitek Industries initially built its reputation on smart products, establishing itself as the market leader with its Mephisto chess computers. In 1993 Saitek entered the computer games controller market and has since grown to become a major brand for PC gaming peripherals. Saitek's extensive range of award-winning products are designed and manufactured by gaming enthusiasts for gaming enthusiasts -- with the goal of helping gamers win.

All of Saitek's award-winning controllers are produced in its wholly owned ISO 9002-certified factory and distributed worldwide

Source: Business Wire