World Poker Tour founder Steve Lipscomb has seen his brainchild become a ratings hit. Now he has to beat the imitators
Steve Lipscomb may not have ventured into TV poker with the strongest hand, but so far he's winning the jackpot. The former stand-up comic and lawyer started with a simple idea for turning a static card game into televised entertainment.
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He didn't invent the technique that lets viewers see players' cards or forge a deal with the hottest TV network. Yet his World Poker Tour series, launched in March, 2003, has become a ratings smash on the Travel Channel and a trendsetter in the industry.
Source: BusinessWeek
